BookAFlashMob.com was chosen by the National Basketball Association to design and produce simultaneous flash mobs in five cities with videography to ignite their 2014 NBA Playoffs and NBA Finals flash mob marketing campaign.
“A big thank you to the entire team for putting together an incredible 500 person flash mob in five cities! Pretty sure no one else would’ve turned this around with the same level of professionalism, expertise and enthusiasm! Thank you again for acting as true partners throughout this process and for putting together an incredible event.”
– Saskia Sorrosa, VP MARKETING, NBA
Check out the 2014 NBA Playoffs Flash Mob campaign video:
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The musical artist Coldplay, with 13.8M followers, tweeted the NBA flash mob video:
A Sky Full Of Basketballs… A RT @NBA: 5 cities, 5 flash mobs, 500 dribblers! The #NBAPlayoffs are on! #NBAFlashMob http://t.co/AwCu0BM0v3
— Coldplay (@coldplay) May 22, 2014